Suburan Journals

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Metropoliton St. Louis–some see urban sprawl, others see a collection of small communities. When looking through the lens of the Suburan Journals, I definitely see a collection of small communities. No matter where you live in the area, there’s a Suburan Journal to serve the needs, interests and  uniqueness of the people in that little pocket of the landscape.

When trying to publicize something as large and far-reaching as Your Stories, however, navigating the crazy quilt of the Journals is tricky. Their readership is about 725,000, broken up into bits and pieces of 2,000 to 40,000 homes. Whom do I send information to?

I send releases to every editor, of course, and to the one writer who is unilaterally picked up by all the Journal newspapers–Janice Denham. Your Stories piqued her interest, and she came to Channel 9 to interview President and CEO Jack Galmiche.  Her resulting article perfectly described everything that Your Stories is about, including a coda that gave my name and phone number as the person to call for the Your Stories speakers bureau.

Her story hit on Wednesday. I know this because I began getting phone calls from nice people wanting to know how to go about sending in their WWII story. Lots of calls. That’s wonderful. But for anyone who every doubted the reach of the Suburban Journals or the power of the press, try having them publish YOUR phone number.

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